SEPHORA
VICE was hired by Sephora to execute their national campaign. Hero/anthem videos were created featuring a diverse group of Canadians and each of the featured Canadians had a profile video made about them.
Below is the anthem/hero video and two profile videos.
Director + Production: STEAM Films
Directors of VICE Productions: Michele Gauthier + Liana Rico
Project manager/agency producer: Ryan Louis
Editor: Joe Krumins
Mercedes-Benz
As part of Mercedes-Benz’ campaign called “Grow Up”, a co-branded VICE x Mercedes-Benz video was created showcasing a young and talented Canadian musician, FrancisGotHeat, of the Remix Project.
Below is the full-length video.
Director: Kieran Crilly
DP: Jonathan Staav
Project Manager - Integrated Production: Ryan Louis
Producer: Lucy Cameron
Editor: Joe Krumins
Google Pixel 2
VICE partnered with Google Pixel 2 for a video series featuring Canadian females who were paving new paths in their respective creative fields.
Below are two full length videos from the series.
Director: Nimisha Mukerji
DP: Nina Djacic
Project Manager - Integrated Production: Ryan Louis
Producer: Irina Grozavescu
Editor: Joe Krumins
Ontario Electronic Stewardship
Ontario Electronic Stewardship (Recycle My Electronics) partnered with VICE to create a photo series that showcased end of life electronics that were about to be stripped in order to recycle the raw materials. Each photo was to appear sombre and was paired with a caption explaining the exact materials that would be extracted from the objects.
Photographer: Seth Stevenson
Project manager/creative producer/stylist: Ryan Louis
Dairy Farmers of Canada
The Dairy Farmers of Canada partnered with VICE to create a 3-part series that showcased Canadian mixology talent from across the country as well as unique dairy-infused cocktail recipes.
Below is the teaser and one full-length video.
Director: Chelsea McMullan
Project Manager - Integrated Production: Ryan Louis
Producer: Aicha Diop
Creative Lead: Aidan Johnston
Editor: Joe Krumins
KLM Royal Dutch Airlines
VICE was hired by KLM to produce videos revolving around the concept of surprising a few lucky Canadians with a visit from their loved ones from abroad.
Below is the full-length video.
Director + DP: Frank Films
Project Manager/Creative Producer: Ryan Louis
Producer: Sahba Khalil
Editor: Joe Krumins
Cadillac
Cadillac partnered with VICE to create a co-branded 4-part series showcasing interesting food and fun activities from different regions of Canada.
Below are two of the teasers.
Creative Lead: Raf Katigbak
Producers: Irina Grozavescu & Lucy Cameron
Project Manager - Integrated Production: Ryan Louis
International Olympic Committee
VICE was hired by the International Olympic Committee to create a series for the Olympic Channel that focused on transgender athletes. The series earned the VICE team a Webby Award.
Below is one of the full length documentaries.
Director/Producer: Irina Grozavescu
Project Manager: Ryan Louis
Editor: Joe Krumins